Will Holland is the Principal of Strategy and Marketing (PoSM) at ThreeWill, where he champions our core values by shaping and sharing how ThreeWill helps employees thrive. Using his love for storytelling, Will leverages his unique ability to balance technical depth and strategic vision, bridging the gap between developers and business leaders through clear, creative communication. Outside of work, Will can usually be found at the nearest soccer pitch, either cheering for his kids or for Atlanta United.
In small and medium-sized businesses, communication is key to maintaining alignment, ensuring everyone is on the same page, and fostering a sense of belonging within the company. But how do you ensure that important company news reaches every employee—whether they’re in the office, working remotely, or on the go? If your business runs on Microsoft 365, the answer lies in utilizing SharePoint’s News feature to streamline and elevate your internal communications.
Here are three reasons SMBs should make SharePoint News their go-to platform for posting important company updates.
Centralized Communication for Easy Access
When important news gets buried in email threads or lost in the clutter of chat messages, critical information can easily be missed. It’s no wonder that 74% of employees say that they’ve missed out on important company news.
To quote one of the greatest philosophers of my childhood, “…knowing is half the battle”. As a leader in your organization, you don’t have the time to lose or waste. You need your employees to just know where they’ll find your latest news so that you can win the real battle you’re facing.
SharePoint News solves this by centralizing your company updates in one easily accessible place. Employees can visit your SharePoint site at any time to catch up on what’s happening, whether it’s a new product launch, policy change, or an exciting event. As long as you are consistent with posting news to SharePoint, your employees will be equally consistent checking for updates.
For example, at ThreeWill, we use our ‘ThreeWill Way’ SharePoint site to keep our team aligned on our core process and updated whenever things change. By posting these updates as News, we ensure everyone sees the latest changes without the fear of missing a crucial email.
Increased Visibility and Engagement
Posting company updates to SharePoint News boosts the visibility of important information. Unlike an email that might get lost in a crowded inbox, News posts are front and center on your intranet homepage. SharePoint also allows you to customize notifications, so employees get real-time alerts when new news is posted, ensuring timely engagement.
In our case, we found that using SharePoint News to communicate changes to core processes made it easier for employees to stay informed and act on updates promptly. Whenever Tommy posts a news article to The ThreeWill Way site in SharePoint, each employee gets a notification like the one shown below, giving us immediate access to the article and the information we need to know.
Drives Engagement and Outcomes
SharePoint News doesn’t just inform your employees; it actively engages them. By allowing users to comment, like, and share news posts, you create a feedback loop that encourages employees to participate in discussions and share their insights. This engagement drives real outcomes by fostering collaboration and ensuring that updates translate into action. When your team is more involved, they’re more likely to understand and execute on the company’s goals.
At ThreeWill, we’ve seen firsthand how SharePoint News has led to better alignment and faster decision-making across the team. As his employee, I can leave a comment to ask Tommy a question or provide him feedback. Or, if I just want him to know that I’ve read it, I can simply like the post. Either way, Tommy is getting feedback that lets him know that his message is reaching the intended audiences.
When everyone feels empowered to contribute, the organization benefits from improved clarity and stronger collective outcomes.
Conclusion
For SMBs looking to improve internal communication, posting important company news to SharePoint is a game changer. It ensures that your team has easy access to the latest updates, increases employee engagement, and drives meaningful outcomes. Whether you’re managing a remote workforce or a tight-knit office, SharePoint News keeps everyone aligned and informed—key ingredients for long-term success.
If you’re ready to get started with SharePoint or want to learn more about optimizing internal communications, reach out to us about our Teams Enablement services. Let’s make sure your team is always in the loop!
Contact us today to learn more about optimizing communication within your organization.
