Consumer Services & Retail

  • “I have engaged ThreeWill on multiple projects at two different organizations. They have consistently provided top-quality results and creative approaches. I highly recommend them to anyone needing superior IT consulting.”

    Mark Chilton, Director of Marketing and Product Management – Essential Ingredients

Top 3 Consumer Services and Retail Case Studies

Cox Automotive

Cox Automotive Drives Innovation with New Office 365 Digital Workplace

Client Profile

Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. With their technology, market intelligence, and products and services, Cox Automotive simplifies the trusted exchange and mobility of vehicles and maximizes value for dealers, manufacturers and car shoppers.  To learn more about Cox Automotive, visit


Cox Automotive needed a plan for an Intranet transformation as part of overall Digital Workplace initiative, including migration of existing content coming from an existing social intranet platform to Office 365.  The drivers for the project were decreasing costs, increasing innovation, improving the user experience and enabling mobile access to content.


ThreeWill and Cox Automotive worked together as part of a Migration Workshop/POC and a Digital Workplace Workshop.

Business Benefits

  • Clarity on Pilot/Production migration needs, including a finalized content migration strategy (content mapping/prioritization and requirements for site rationalization)
  • Completion of a Digital Workplace design that allowed for a vision of what will be the future Intranet implementation and the user experience for migrated sites
  • Understanding of gaps between out of the box SharePoint Online / Office 365 capabilities and key business usage scenarios
  • Identified key enabling technologies and technologies that are either out-of-scope or candidates for a roadmap

Panasonic Trove Development Project

Client Profile

Panasonic is one of the largest product manufacturers in the world, comprised of 473 companies and employing over 260,000 people. They also own one of the world’s largest patent portfolios. And while some may still think of them merely as a consumer electronics company, they are a global provider of comprehensive solutions for businesses as well as consumers — solutions for your home, your work and when you travel.


Panasonic was using Salesforce with SpringCM for contract management and wanted to move to using SharePoint online. They were looking for a solution specific to SharePoint online and Office 365 (not other products like Box, Dropbox, etc). They found Trove on the AppExchange and needed some critical customizations to enable key workflows.


Panasonic leveraged a free product from ThreeWill called Trove. The product worked well out of the box, but they needed a couple of customizations in order for it to work with their specific scenarios. We made those customizations at a reasonable cost. In addition to that, we helped migrate the content from SpringCM to SharePoint.

Business Benefits

Panasonic was able to save the annual reoccurring cost of the SpringCM license fee. This easily justified the cost of the project and will provide future savings as well. They also now get all the enterprise content management features that are a part of SharePoint, improving collaboration on the contracts with groups within Panasonic.

chatter anywhere

Chatter Anywhere

Client Profile

Multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.


Salesforce Chatter is the official social solution and access to Salesforce Chatter across all web based platforms used at the company is desired. A couple of web based platforms used within the company have built unique integrations with Salesforce Chatter resulting in multiple code bases for maintenance and enhancements. Integrations for Salesforce Chatter are not available for additional platforms used at the company such as those built on Adobe Experience Manager and SharePoint.


A shared Javascript based client solution which can be used across all web based platforms:

  • Serves as an API tool for platform developers at the company to bring Salesforce Chatter integration to any platform
  • Hosted by Amazon AWS, authentication and access to the Chatter API is provided by an enterprise ESB
  • Includes installation and usage guides for users and developers
  • Provides for a Chatter group feed, allowing users to interact with Salesforce Chatter from the UI of any web based platform
  • Allows users to easily share the link to a page hosted in any web based platform within minimal number of clicks

Business Benefits

Users are able access Salesforce Chatter from any web based platform used at the company. A single code base is used for all web based Chatter integrations reducing costs for support, maintenance, and deployment of the solution.

Consumer Services

Consumer services refers to the formulation, deformulation, technical consulting and testing of most consumer products, such as food, herbs, beverages, vitamins, pharmaceuticals, cosmetics, hair products, household cleaners, paints, plastics, metals, waxes, coatings, minerals, ceramics, construction materials plus water, indoor air quality testing, non-medical forensic testing and failure analysis.

It involves services in a wide variety of fields such as biological, chemical, physical, engineering and Web based services.


Retail involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit. Demand is identified and then satisfied through a supply chain. Attempts are made to increase demand through advertising. In the 2000s, an increasing amount of retailing began occurring online using electronic payment and delivery via a courier or via postal mail. Retailing as a sector includes subordinated services, such as delivery. The term “retailer” is also applied where a service provider services the small orders of a large number of individuals, rather than large orders of a small number of wholesale, corporate or government clientele. Shops may be on residential streets, streets with few or no houses, or in a shopping mall. Shopping streets may restrict traffic to pedestrians only. Sometimes a shopping street has a partial or full roof to create a more comfortable shopping environment – protecting customers from various types of weather conditions such as extreme temperatures, winds or precipitation. Forms of non-shop retailing include online retailing (a type of electronic-commerce used for business-to-consumer (B2C) transactions) and mail order.

Shopping generally refers to the act of buying products. Sometimes this is done to obtain final goods, including necessities such as food and clothing; sometimes it takes place as a recreational activity. Recreational shopping often involves window shopping (just looking, not buying) and browsing: it does not always result in a purchase.

Danny RyanConsumer Services and Retail