Consumer Services & Retail

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    Mark Chilton, Director of Marketing and Product Management – Essential Ingredients http://www.essentialingredients.com

Top 3 Consumer Services and Retail Case Studies

JCDecaux Logo Outside

JC Decaux Jive to Microsoft Migration

Client Profile

JCDecaux’s network of outdoor advertising displays is one of the largest in the global media industry. Every day, JCDecaux reaches more than 410 million people on the planet.  As audiences and communication channels become more fragmented, JCDecaux stands out for its ability to combine mass media and targeted solutions. JCDecaux owes its distinctiveness to its presence in cities, transport systems, and major thoroughfares. With the global population becoming increasingly urban and mobile, their solutions become more effective with each passing year. They are now one of the most influential media networks on the global level, and one of the most flexible on the local level.  To learn more about JCDecaux, visit www.jcdecaux.com.

Situation

JCDecaux needed to migrate to a new Intranet platform in an effort to increase platform stability, drive user engagement and cut costs while migrating core content from the original platform.

Solution

Office 365/SharePoint online-based intranet solution that included custom site templates with metadata content tagging and categorization to support flexible content curation strategy.

Business Benefits

  • Intranet content was refreshed and existing content retired based on key criteria, including content aging
  • Provided a viable intranet strategy built on O365/SharePoint that leveraged existing Microsoft licensing and related cost reductions
  • Intranet positioned on a modern/continuously updated platform
  • Full coverage of 10,000 user community​
Cox Automotive

Cox Automotive Drives Innovation with New Office 365 Digital Workplace

Client Profile

Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. With their technology, market intelligence, and products and services, Cox Automotive simplifies the trusted exchange and mobility of vehicles and maximizes value for dealers, manufacturers and car shoppers.  To learn more about Cox Automotive, visit www.coxautoinc.com.

Situation

Cox Automotive needed a plan for an Intranet transformation as part of overall Digital Workplace initiative, including migration of existing content coming from an existing social intranet platform to Office 365.  The drivers for the project were decreasing costs, increasing innovation, improving the user experience and enabling mobile access to content.

Solution

ThreeWill and Cox Automotive worked together as part of a Migration Workshop/POC and a Digital Workplace Workshop.

Business Benefits

  • Clarity on Pilot/Production migration needs, including a finalized content migration strategy (content mapping/prioritization and requirements for site rationalization)
  • Completion of a Digital Workplace design that allowed for a vision of what will be the future Intranet implementation and the user experience for migrated sites
  • Understanding of gaps between out of the box SharePoint Online / Office 365 capabilities and key business usage scenarios
  • Identified key enabling technologies and technologies that are either out-of-scope or candidates for a roadmap
panasonic

Panasonic Trove Development Project

Client Profile

Panasonic is one of the largest product manufacturers in the world, comprised of 473 companies and employing over 260,000 people. They also own one of the world’s largest patent portfolios. And while some may still think of them merely as a consumer electronics company, they are a global provider of comprehensive solutions for businesses as well as consumers — solutions for your home, your work and when you travel.

Situation

Panasonic was using Salesforce with SpringCM for contract management and wanted to move to using SharePoint online. They were looking for a solution specific to SharePoint online and Office 365 (not other products like Box, Dropbox, etc). They found Trove on the AppExchange and needed some critical customizations to enable key workflows.

Solution

Panasonic leveraged a free product from ThreeWill called Trove. The product worked well out of the box, but they needed a couple of customizations in order for it to work with their specific scenarios. We made those customizations at a reasonable cost. In addition to that, we helped migrate the content from SpringCM to SharePoint.

Business Benefits

Panasonic was able to save the annual reoccurring cost of the SpringCM license fee. This easily justified the cost of the project and will provide future savings as well. They also now get all the enterprise content management features that are a part of SharePoint, improving collaboration on the contracts with groups within Panasonic.

Consumer Services

Consumer services refers to the formulation, deformulation, technical consulting and testing of most consumer products, such as food, herbs, beverages, vitamins, pharmaceuticals, cosmetics, hair products, household cleaners, paints, plastics, metals, waxes, coatings, minerals, ceramics, construction materials plus water, indoor air quality testing, non-medical forensic testing and failure analysis.

It involves services in a wide variety of fields such as biological, chemical, physical, engineering and Web based services.

Retail

Retail involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit. Demand is identified and then satisfied through a supply chain. Attempts are made to increase demand through advertising. In the 2000s, an increasing amount of retailing began occurring online using electronic payment and delivery via a courier or via postal mail. Retailing as a sector includes subordinated services, such as delivery. The term “retailer” is also applied where a service provider services the small orders of a large number of individuals, rather than large orders of a small number of wholesale, corporate or government clientele. Shops may be on residential streets, streets with few or no houses, or in a shopping mall. Shopping streets may restrict traffic to pedestrians only. Sometimes a shopping street has a partial or full roof to create a more comfortable shopping environment – protecting customers from various types of weather conditions such as extreme temperatures, winds or precipitation. Forms of non-shop retailing include online retailing (a type of electronic-commerce used for business-to-consumer (B2C) transactions) and mail order.

Shopping generally refers to the act of buying products. Sometimes this is done to obtain final goods, including necessities such as food and clothing; sometimes it takes place as a recreational activity. Recreational shopping often involves window shopping (just looking, not buying) and browsing: it does not always result in a purchase.

Danny RyanConsumer Services and Retail