Media and Entertainment

  • “The ThreeWill Team is like an extension to our team. They take on problems and opportunities head on and put in the hard work to be successful. They provide a fresh perspective to challenges we face. ThreeWill shines when it comes to implementation. We look forward to working with them in the future.”

    Karee Lang, Director, Information Technology – Fortune 50 Entertainment Company

Top 3 Media and Entertainment Case Studies


Peloton Speeds Up the Tempo

Client Profile

Peloton’s goal is to bring the community and excitement of boutique fitness into the home. They are an American exercise equipment and media company based in New York. Users remotely participate in spinning classes that are streamed from the company’s fitness studio.


The Peloton team needed help from an outside partner to meet aggressive deadlines in the year of their IPO.


  • Peloton partnered with ThreeWill to create a scalable architecture for their music service
  • ThreeWill worked as a key extension to the Peloton development team
  • The services that we used were not only development but also quality assurance report as well as utilizing agile project management support

Business Benefits

  • Peloton was able to meet scalable requirements of new music service
  • The project team had daily standups to make adjustments and make sure the velocity of the project remained high
  • The end result was the integration of a new architecture that can support the increased workload required for the new music service
  • Was able to deliver to their end users a scalable solution for their 1.4 million users
JCDecaux Logo Outside

JC Decaux Jive to Microsoft Migration

Client Profile

JCDecaux’s network of outdoor advertising displays is one of the largest in the global media industry. Every day, JCDecaux reaches more than 410 million people on the planet.  As audiences and communication channels become more fragmented, JCDecaux stands out for its ability to combine mass media and targeted solutions. JCDecaux owes its distinctiveness to its presence in cities, transport systems, and major thoroughfares. With the global population becoming increasingly urban and mobile, their solutions become more effective with each passing year. They are now one of the most influential media networks on the global level, and one of the most flexible on the local level.  To learn more about JCDecaux, visit


JCDecaux needed to migrate to a new Intranet platform in an effort to increase platform stability, drive user engagement and cut costs while migrating core content from the original platform.


Microsoft 365/SharePoint online-based intranet solution that included custom site templates with metadata content tagging and categorization to support flexible content curation strategy.

Business Benefits

  • Intranet content was refreshed and existing content retired based on key criteria, including content aging
  • Provided a viable intranet strategy built on O365/SharePoint that leveraged existing Microsoft licensing and related cost reductions
  • Intranet positioned on a modern/continuously updated platform
  • Full coverage of 10,000 user community​
eliminating sandboxed

SharePoint 2010 to 2013 Migration Eliminating Sandboxed Solutions

Client Profile

Global Telecom services and equipment provider to millions of consumers, businesses and other service providers in dozens of countries.


Entertainment Group responsible for managing a holistic customer communications strategy to ensure consistency, relevance, improvement of customer experience, and alignment with corporate strategic goals.  

A SharePoint 2010 application was being successfully used to manage all post-sale customer communication requests.  The corporate I/T team made a decision to require that all SharePoint 2010 sites/applications be migrated to a new on-premise SharePoint 2013 server farm and to eliminate SharePoint sandboxed applications.


SharePoint 2013 application that retains the same user experience, business logic and workflows but includes a modern UI and leverages new SharePoint 2013 out-of-the-box functionality, e.g., user access request process.

Business Benefits

New application significantly outperforms the SharePoint 2010 application without requiring any retraining of users. Smaller server side application footprint with key functions now performed with client-side code. New provisioning model was implemented that more efficiently supports potential future changes in the application.  Benefits achieved with zero impact to existing user experience, including  content migration of existing records  from the SharePoint 2010 application instance. 


The mass media are diversified media technologies that are intended to reach a large audience via mass communication. The technologies through which this communication takes place vary.

Broadcast media transmit information electronically, via such media as film, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR Codes in outdoor or print media to direct mobile users to a website. In this way, they can utilize the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmit information via such media as AR advertising; billboards; blimps; flying billboards (signs in tow of airplanes); placards or kiosks placed inside and outside of buses, commercial buildings, shops, sports stadiums, subway cars, or trains; signs; or skywriting. Print media transmit information via physical objects, such as books, comics, magazines, newspapers, or pamphlets. Event organizing and public speaking can also be considered forms of mass media.

The organizations that control these technologies, such as movie studios, publishing companies, and radio and television stations, are also known as the mass media.


Entertainment is a form of activity that holds the attention and interest of an audience, or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousands of years specifically for the purpose of keeping an audience’s attention. Although people’s attention is held by different things, because individuals have different preferences in entertainment, most forms are recognizable and familiar. Storytelling, music, drama, dance, and different kinds of performance exist in all cultures, were supported in royal courts, developed into sophisticated forms and over time became available to all citizens. The process has been accelerated in modern times by an entertainment industry which records and sells entertainment products. Entertainment evolves and can be adapted to suit any scale, ranging from an individual who chooses a private entertainment from a now enormous array of pre-recorded products; to a banquet adapted for two; to any size or type of party, with appropriate music and dance; to performances intended for thousands; and even for a global audience.

The experience of being entertained has come to be strongly associated with amusement, so that one common understanding of the idea is fun and laughter, although many entertainments have a serious purpose. This may be the case in the various forms of ceremony, celebration, religious festival, or satire for example. Hence, there is the possibility that what appears as entertainment may also be a means of achieving insight or intellectual growth.

An important aspect of entertainment is the audience, which turns a private recreation or leisure activity into entertainment. The audience may have a passive role, as in the case of persons watching a play, opera, television show, or film; or the audience role may be active, as in the case of games, where the participant/audience roles may be routinely reversed. Entertainment can be public or private, involving formal, scripted performance, as in the case of theater or concerts; or unscripted and spontaneous, as in the case of children’s games. Most forms of entertainment have persisted over many centuries, evolving due to changes in culture, technology, and fashion. Films and video games, for example, although they use newer media, continue to tell stories, present drama, and play music. Festivals devoted to music, film, or dance allow audiences to be entertained over a number of consecutive days.

Some activities that once were considered entertaining, particularly public punishments, have been removed from the public arena. Others, such as fencing or archery, once necessary skills for some, have become serious sports and even professions for the participants, at the same time developing into entertainment with wider appeal for bigger audiences. In the same way, other necessary skills, such as cooking, have developed into performances among professionals, staged as global competitions and then broadcast for entertainment. What is entertainment for one group or individual may be regarded as work by another.

The familiar forms of entertainment have the capacity to cross over different media and have demonstrated a seemingly unlimited potential for creative remix. This has ensured the continuity and longevity of many themes, images, and structures.

Danny RyanMedia and Entertainment