New Feature Development for Public Facing Website

feature development

Client Profile

Medical technology researchers developing and manufacturing swallow-able imaging capsules for endoscopy.

Situation

Healthcare solution provider focused in “Expanding the Scope of GI” needed to quickly add new features to their public facing website utilized by patients and health care professionals.

Solution

The features listed below were added to the company’s public facing website.

  • Physician Locator
  • Patient Videos (Testimonials)
  • Newsletter with management system to publish content and for consumers to subscribe and unsubscribe to the Newsletter
  • Contact Us – form that routes to proper internal contact based on product, location, etc.

Includes a custom workflow that allows Given Imaging employees to respond to an inquiry through the SharePoint workflow form as part of an overall notification process.

Business Benefits

The results was a way for patients to locate physicians who could leverage the customer’s GI products, a way to communicate patient successes using video, a consistent way internally to handle customer questions including a corresponding audit trail of the response, and a process to manage newsletter subscriptions.

Features

  • Department - IT & Project Management
  • Department - Legal & Compliance
  • Department - Operations & Research
  • Industry - Healthcare & Life Sciences
  • Objective - Increase Innovation
  • Objective- Increase Customer Satisfaction
  • Objective- Increase Usability
  • Objective- Modernize Applications
  • Role - C-Level Executive
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