The Productivity Manifesto:
A Small Business CEO’s Guide to Leading with Purpose, Relationships, and Clarity
Productivity isn’t about doing more — it’s about doing what matters most. In this guide, Tommy Ryan, CEO & Co-Founder of ThreeWill, shares lessons from 25 years of starting, growing, and scaling a small business. Through personal trials and professional wins, he’s built a framework that helps leaders like you align culture, process, and Microsoft 365 technology to reclaim time and lead with clarity.
What you'll find inside
The Productivity Manifesto is written for CEOs who want to focus less on busyness and more on what matters most. Inside, Tommy Ryan – CEO & Co-Founder of ThreeWill – shares hard-won lessons and practical insights you can apply right away to lead with greater clarity and confidence.
Why small-business CEOs NEED this
As your company grows, complexity grows with it. More people, more processes, more noise. The instinct is to throw more tools into the mix — but without the right foundation, technology just accelerates the chaos.
This small business productivity guide shows you how to build clarity first, then let Microsoft 365 amplify what works. The result: a business that scales sustainably, with people who are engaged instead of overwhelmed.
About Tommy Ryan
Tommy’s perspective wasn’t shaped in a classroom — it came through surviving cancer twice, enduring emergency open-heart surgery, and finding renewal in the rhythms of a small family farm. Those experiences revealed a truth he now brings into leadership and consulting: productivity isn’t about doing more, it’s about doing what matters most.
As CEO of ThreeWill for over two decades, Tommy has helped organizations of all sizes align their culture and technology to work together better. Follow Tommy on LinkedIn to keep learning from his journey, and follow ThreeWill to see how we help leaders put these ideas into practice.
A movement, not just a manifesto
The Manifesto sets the “why.” But at ThreeWill, we’re committed to the “how” through our 10 Million Hour Mission — a pledge to help organizations reclaim 10 million hours of meaningful time by 2032.
Those hours represent more than productivity gains. They mean:
- More conversations that drive client impact.
- More time for leaders to think critically and mentor others.
- More space for employees to grow, recharge, and connect beyond work.
Every business that chooses clarity over chaos becomes part of that mission.
Start Today!
The Productivity Manifesto is free to read and easy to share with your leadership team. Use it to spark the conversations that matter most — and begin building a culture where growth doesn’t come at the cost of clarity.
Let's keep the conversation going
Want to see how this framework applies in your business?
Schedule a FREE 30-minute Discovery Call with Tommy.
You’ll talk through the productivity challenges in your small business and map out where clarity and Microsoft 365 can make the biggest difference.
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