Will Holland is the Principal of Strategy and Marketing (PoSM) at ThreeWill, where he champions our core values by shaping and sharing how ThreeWill helps employees thrive. Using his love for storytelling, Will leverages his unique ability to balance technical depth and strategic vision, bridging the gap between developers and business leaders through clear, creative communication. Outside of work, Will can usually be found at the nearest soccer pitch, either cheering for his kids or for Atlanta United.
Harvesting leadership? What does tending a garden have to do with leading a tech company?
For Tommy Ryan — co-founder and CEO of ThreeWill — the answer is everything.
In his recent appearance on Your Passion, Purpose, and Personal Brand, Tommy sat down with Lisa McGuire to explore how regenerative farming has shaped his approach to leadership, culture, and business strategy.
From his 50×100 foot organic garden in Georgia to the collaboration-first consulting firm he’s led for over two decades, Tommy draws rich connections between the health of a farm and the health of a team. And he’s not just theorizing — he’s doing both.
▶️ Watch the Interview
Harvesting Leadership: Key Takeaways
🌱 Cultivating Culture Is Like Tending Soil
Tommy sees leadership not as command and control, but as a process of cultivation. Just like farming, creating a thriving workplace means nurturing the environment — not micromanaging the outcome.
🧠 Weeding Is a Business Discipline
Whether in the garden or the office, pruning back what’s overgrown creates space for new growth. Tommy shared how small decisions — like rethinking how project timelines are managed — can eliminate unnecessary anxiety and free up capacity.
🤝 Business Grows Through Community
From neighborhood vegetable pickups to ThreeWill’s Alliance Luncheons, Tommy believes the best business relationships are built around shared purpose — and ideally, shared meals.
🌾 Productivity Starts With People
At ThreeWill, success isn’t about doing more, it’s about doing what matters most. Tommy’s leadership model focuses on aligning technology to real business needs — starting with the culture and ending with AI.
Curious how Tommy’s philosophy shapes the work we do at ThreeWill?
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