Branding your Intranet or Extranet is an opportunity to build your sense of belonging to large and small companies alike. Re-enforce your brand identity inside and outside your company to drive loyalty and reduce turnover.
Internal marketing is the best way to help employees make a powerful emotional connection to the products and services you sell.
Employees need to hear the same messages that you send out to the marketplace. At most companies, however, internal and external communications are often mismatched. This can be very confusing, and it threatens employees’ perceptions of the company’s integrity.
Nail the Basics
At a basic level, branding your Intranet/Extranet involves applying a company theme – your corporate logo, colors, the typeface and font size used in company literature and on your public website, to the design of your Intranet/Extranet.
Make It Your Own
At a deeper level, branding can be approached as a complete UI make over, changing out the SharePoint UI for one of your own yet still leverage all the publishing and collaborative features available in the platform.