Media and Entertainment

  • “The ThreeWill Team is like an extension to our team. They take on problems and opportunities head on and put in the hard work to be successful. They provide a fresh perspective to challenges we face. ThreeWill shines when it comes to implementation. We look forward to working with them in the future.”

    Karee Lang, Director, Information Technology – Fortune 50 Entertainment Company

Top 3 Media and Entertainment Success Stories

eliminating sandboxed

SharePoint 2010 to 2013 Migration Eliminating Sandboxed Solutions

Client Profile

Global Telecom services and equipment provider to millions of consumers, businesses and other service providers in dozens of countries.

Situation

Entertainment Group responsible for managing a holistic customer communications strategy to ensure consistency, relevance, improvement of customer experience, and alignment with corporate strategic goals.  

A SharePoint 2010 application was being successfully used to manage all post-sale customer communication requests.  The corporate I/T team made a decision to require that all SharePoint 2010 sites/applications be migrated to a new on-premise SharePoint 2013 server farm and to eliminate SharePoint sandboxed applications.

Solution

SharePoint 2013 application that retains the same user experience, business logic and workflows but includes a modern UI and leverages new SharePoint 2013 out-of-the-box functionality, e.g., user access request process.

Business Benefits

New application significantly outperforms the SharePoint 2010 application without requiring any retraining of users. Smaller server side application footprint with key functions now performed with client-side code. New provisioning model was implemented that more efficiently supports potential future changes in the application.  Benefits achieved with zero impact to existing user experience, including  content migration of existing records  from the SharePoint 2010 application instance. 

Advertising Solution

TVInContext Advertising Solution

Client Profile

Large global media and entertainment company operating in 200 countries in 30 languages.

Situation

Editors and Producers need to be able to view movie and television content and capture meta data related to specific scene segments that can be used to sell advertising and help schedule when commercial breaks should occur during the actual movie or television broadcast.

Solution

SharePoint Portal for viewing of all video content with the abiltiy to capture metadata for all video content. Custom search that enables Editors and Producers to search for video content and filter or refine the search results to a highly granular level.

Business Benefits

  • Advertising Sales able to quickly search video content and determine the best spots to sell advertising based upon the metadata captured for every scene
  • Video content quickly rendered from external applications to be played within the Portal Video Player
  • Rapid and refined search of specific video content based upon advanced metadata
  • Ability to export Search Results for further analysis and usage in the sale of advertising
on-boarding portal

Seasonal Employee HR On-Boarding Portal

Client Profile

A Major League Baseball team.

Situation

Manual seasonal hiring process needed automation.

Solution

Custom solution leveraging Azure and Office 365. The solution is a public-facing site located at www.bravesemployment.com.

Business Benefits

  • Faster processing of applicants
  • Better match of applicant skills to available positions
  • Higher retention of desired rehires
  • Improved collaboration among hiring departments to optimize the candidate pool
  • Tighter controls preventing unnecessary, multiple interviews of undesired candidates

Media

The mass media are diversified media technologies that are intended to reach a large audience via mass communication. The technologies through which this communication takes place vary.

Broadcast media transmit information electronically, via such media as film, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR Codes in outdoor or print media to direct mobile users to a website. In this way, they can utilize the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmit information via such media as AR advertising; billboards; blimps; flying billboards (signs in tow of airplanes); placards or kiosks placed inside and outside of buses, commercial buildings, shops, sports stadiums, subway cars, or trains; signs; or skywriting. Print media transmit information via physical objects, such as books, comics, magazines, newspapers, or pamphlets. Event organizing and public speaking can also be considered forms of mass media.

The organizations that control these technologies, such as movie studios, publishing companies, and radio and television stations, are also known as the mass media.

Entertainment

Entertainment is a form of activity that holds the attention and interest of an audience, or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousands of years specifically for the purpose of keeping an audience’s attention. Although people’s attention is held by different things, because individuals have different preferences in entertainment, most forms are recognizable and familiar. Storytelling, music, drama, dance, and different kinds of performance exist in all cultures, were supported in royal courts, developed into sophisticated forms and over time became available to all citizens. The process has been accelerated in modern times by an entertainment industry which records and sells entertainment products. Entertainment evolves and can be adapted to suit any scale, ranging from an individual who chooses a private entertainment from a now enormous array of pre-recorded products; to a banquet adapted for two; to any size or type of party, with appropriate music and dance; to performances intended for thousands; and even for a global audience.

The experience of being entertained has come to be strongly associated with amusement, so that one common understanding of the idea is fun and laughter, although many entertainments have a serious purpose. This may be the case in the various forms of ceremony, celebration, religious festival, or satire for example. Hence, there is the possibility that what appears as entertainment may also be a means of achieving insight or intellectual growth.

An important aspect of entertainment is the audience, which turns a private recreation or leisure activity into entertainment. The audience may have a passive role, as in the case of persons watching a play, opera, television show, or film; or the audience role may be active, as in the case of games, where the participant/audience roles may be routinely reversed. Entertainment can be public or private, involving formal, scripted performance, as in the case of theater or concerts; or unscripted and spontaneous, as in the case of children’s games. Most forms of entertainment have persisted over many centuries, evolving due to changes in culture, technology, and fashion. Films and video games, for example, although they use newer media, continue to tell stories, present drama, and play music. Festivals devoted to music, film, or dance allow audiences to be entertained over a number of consecutive days.

Some activities that once were considered entertaining, particularly public punishments, have been removed from the public arena. Others, such as fencing or archery, once necessary skills for some, have become serious sports and even professions for the participants, at the same time developing into entertainment with wider appeal for bigger audiences. In the same way, other necessary skills, such as cooking, have developed into performances among professionals, staged as global competitions and then broadcast for entertainment. What is entertainment for one group or individual may be regarded as work by another.

The familiar forms of entertainment have the capacity to cross over different media and have demonstrated a seemingly unlimited potential for creative remix. This has ensured the continuity and longevity of many themes, images, and structures.

Danny RyanMedia and Entertainment Solutions