marketing-transformation.jpg

Summary of Day 2 of #MSInspire 2017

  1. Wish I had a dollar for each time this was covered today – four pillars of digital transformation that empower organizations to re-envision their business: engage customers, empower employees, optimize operations, and transform products.  Thinking about how this fits into how we categorize solutions (improve bottom line, drive efficiency, satisfy end users, and manage risks).
  2. The final mile in solutions – Industry focus.  Microsoft focusing on these industries: Financial Services, Manufacturing, Retail, Education, Health and Government.  Everyone in Microsoft organized into these verticals.  We actually cover more industries (from our menu, select SUCCESS -> FOR YOUR INDUSTRY lists them all).  Should we narrow ours down?  Just to Microsoft’s list to help us focus and partner better?
  3. Had a conversation with the leader of Go To Market Campaigns – they are going to need to catch up to this messaging and focus with the microsoft.com site.
  4. At FastTrack booth – we are on the same page with messaging (using FastTrack as a part of a migration, but we need to own the outcome relationship with the client).
  5. Attended a really great presentation by another partner about co-marketing/selling with Microsoft.  Key points – understand account team motivations and fears, bringing Microsoft into a large account helped them sell a solution for one department to other departments, ask for Account List and target only a handful of companies.
  6. Favorite session of the day was one that was scheduled last minute about transforming marketing by Chris Capossela (CMO of Microsoft).  Practical examples of how their marketing department is using the four pillars of digital transformation.  Was great to get the explanation behind the move to brand everything to Microsoft – example – https://www.microsoft.com/en-us/education  First time I saw this ad – so well done and just as good/better than Apple – https://www.youtube.com/watch?v=BzMLA8YIgG0
  7. Fun times at night at the Metalogix party – any party with branded maracas is a party for me!  Great seeing the team from Metalogix…
  8. Lots of links to resources:
  9. Lines into Verizon Center were so much better today.  Crowd not as big (lots of folks sleeping in?).  My guess is this trend will continue tomorrow.
  10. Got some great socks for Tommy and me from FastTrack booth…I’m sure we’ll showcase this in the podcast.

Microsoft Socks

Danny RyanSummary of Day 2 of #MSInspire 2017

Join the conversation

This site uses Akismet to reduce spam. Learn how your comment data is processed.