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Rob Horton Executive Director of Transformation

Rob Horton is the Executive Director of Transformation at ThreeWill. His experience includes over 25 years leading software architecture, design and development focusing on support tools, automation and e-commerce for large corporations and his own small businesses.

Learn More About Rob

Rob Horton is passionate about automation and applying state of the art technology to time-tested processes. This passion helps drive innovation throughout all the Transformation service offerings; from automating non-value-add migration activities to keeping business-critical applications efficient and relevant. Rob excels at creating a vision for what comes next and building the support needed to make things happen. He is most comfortable in a leadership role and, as a manager, has been helping individuals achieve success for nearly two decades.

Early in his career, Rob spent a decade at a Fortune 100 company focused on service automation development, leading a world-wide provisioning service program. For the next ten years, Rob launched and operated several e-commerce companies that used technology and automation to lower operational costs, increase workflow efficiency and improve the overall bottom line. Finally, Rob brought his business and technology experience to ThreeWill as a Senior Consultant and, most recently, as the Executive Director of Transformation.


Studied Computer Science at Yale University



Visual Studio.NET, Visual Studio Code, SharePoint Designer


C#, JavaScript, T-SQL, PowerShell, XSLT


SQL Server, MySQL

  • We are ranked in the top 5% of Microsoft partners based on four independent surveys.
  • We have built over ten connectors for SharePoint for over twelve software firms including Atlassian, Jive, and Salesforce.
  • We are a Microsoft Partner with Gold Application Development and Gold Collaboration & Content competencies.
  • We are a Salesforce Product Development Partner.
  • Established in 2001, we are based out of Alpharetta, Georgia (the Technology City of the South).
  • All our consultants are Microsoft certified (many at the highest level), and each has an average of over ten years of Microsoft development and/or product development experience.
  • We have been a part of one of the largest enterprise implementations of SharePoint (over 250K users).
  • We have published books, articles, and have produced materials for Microsoft on technologies such as SharePoint, ASP.NET, C#, Office Development, and InfoPath.
  • Our focus is not just technology, but also project management and effective and agile processes that ensure predictable results.

Partnerships are central to ThreeWill’s success. We have been a Microsoft Gold Partner for over fifteen years. We currently hold the Gold Application Development and Gold Collaboration & Content competency. We are ranked in the top 5% of Microsoft partners based on four independent surveys.

Our promise to our business sponsors:

1. Control – We provide the structure for our clients to control priority of features and budget throughout the lifetime of the project.

2. Choice – Because we deliver working software every two weeks, we earn our client’s business every two weeks.

3. Commitment – We take on your challenges like they are our own; you will not find another business partner more committed to your success.