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The ThreeWill Podcast, hosted by Tommy and Danny Ryan, covers key topics on the people, process and technology at ThreeWill and our clients.

 

iTunes is a media player, media library, online radio broadcaster, and mobile device management application developed by Apple Inc. It is used to play, download, and organize digital audio and video (as well as other types of media available) on personal computers running the OS X and Microsoft Windows operating systems. The iTunes Store is also available on the iPhone, iPad, and iPod Touch.

Through the iTunes Store, users can purchase and download music, music videos, television shows, audiobooks, podcasts, movies, and movie rentals in some countries, and ringtones, available on the iPhone and iPod Touch (fourth generation onward). Application software for the iPhone, iPad and iPod Touch can be downloaded from the App Store. Version 4.9 of iTunes, released on June 28, 2005, added built-in support for podcasts.

Users can subscribe to any podcast by entering its RSS feed URL, but also by browsing the podcast directory within the iTunes Store. The front page of this displays high-profile podcasts from commercial broadcasters and independent podcasters and allows searching by category or popularity. Once subscribed, the podcast can be set to download manually, or automatically — and as with other audio, content can be listened to directly or synced to a portable hardware device like an MP3 player.

The addition of podcasting functionality to such a widespread audio application like iTunes greatly helped podcasting enter the mainstream. Within days after 4.9 release, podcasters were reporting that the number of downloads of their audio files had tripled, sometimes even quadrupled, and iTunes is considered the dominant podcast client.

Version 6 introduced official support for video podcasting, although video and RSS support was already unofficially there in version 4.9.

Users can subscribe to RSS feeds through the iTunes Store or by directly entering the feed URL. Video podcasts can contain downloadable video files (in MOV, MP4, M4V, or MPG format), but also streaming sources and even IPTV.

Downloadable files can be synchronized to a video-capable iPod, or downloadable files and streams can be shown in Front Row.

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