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What is The ThreeWill Promise?

Our promise to our business sponsors:

  1. Control – We provide the structure for our clients to control priority of features and budget throughout the lifetime of the project​.
  2. Choice – Because we deliver working software every two weeks, we earn our client’s business every two weeks.​
  3. Commitment – We take on your challenges like they are our own; you will not find another business partner more committed to your success.

Internal Discussions

We’ve been discussing our brand promise often recently on our internal Yammer network.  It’s a relatively new concept for us. I wanted to summarize what we really do for our business sponsors.  Yes, we are technical and process experts in our given domain. but how does this ultimately translate over to benefits to our customers?


The first promise is control.  We want you to feel and be in control throughout the lifetime of the project.  To do this, we need to provide structure.  The way we do this is you own the priority of the features (what goes into the next Sprint) and you decide where the budget is spent (more about that in a minute).  The feedback we get from many of our projects is that what is liked best is the process we use to structure the project.  We typically get hired because of our technical acumen, but the reason we stick around is our execution of the process.  In fact, sponsors like the experience so much that they want us to teach other projects on how to “do SCRUM.”


There are a couple of options on how we price projects.  A majority are T&M with a budget cap.  We have adopted a fundamental tenet of SCRUM, which is to deliver working software every two weeks.  That means you can stop when you feel the product is ready.  And yes, this does happen.  Some opt not to use the remaining budget; others opt to use the budget on other projects that could use some attention.  This means we earn your business every two weeks – because you are in a good state at the end of each Sprint.  Note, especially for larger projects, there is a Transition Sprint – usually for 1 or 2 weeks to do appropriate training and transition of deliverables.


Our last promise is commitment.  Simply, when you hire us your challenges become ours.  Take a minute to read some of the testimonials here.  The only way we build this reputation is putting your needs in front of ours.

Making the Promises Real

We don’t want these promises to be just words on a website or a slide.  As a part of ThreeWill, we need to hold each other accountable and call each other out if we aren’t true to a promise.  As a customer, we want you to challenge us if we fall short of any of these promises.  Iron sharpens iron.

Leave a Comment

If you’re a customer, we’d love to hear any experiences where you have seen the promises in play.  Feel free to leave a comment below.

If you’re another ThreeWiller, I’d love to hear your words on what these promises mean to you.  This would be great to supplement the page on what it’s like to be at ThreeWill.

If you’re a prospective customer, we’d love the opportunity to show you these promises in action.  Reach out to us here.

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