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Client Profile

Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. With their technology, market intelligence, and products and services, Cox Automotive simplifies the trusted exchange and mobility of vehicles and maximizes value for dealers, manufacturers and car shoppers.  To learn more about Cox Automotive, visit


Cox Automotive needed a plan for an Intranet transformation as part of the overall Digital Workplace initiative, including migration of existing content coming from an existing social intranet platform to Microsoft 365.  The drivers for the project were decreasing costs, increasing innovation, improving the user experience and enabling mobile access to content.


ThreeWill and Cox Automotive worked together as part of a Migration Workshop/POC and a Digital Workplace Workshop.

Business Benefits

  • Clarity on Pilot/Production migration needs, including a finalized content migration strategy (content mapping/prioritization and requirements for site rationalization)
  • Completion of a Digital Workplace design that allowed for a vision of what will be the future Intranet implementation and the user experience for migrated sites
  • Understanding of gaps between out of the box SharePoint Online / Microsoft 365 capabilities and key business usage scenarios
  • Identified key enabling technologies and technologies that are either out-of-scope or candidates for a roadmap

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